Teams that bring brands together are beyond the corporations that represent them. They have their own interests, motivations and drive. 

We wanted to showcase the people behind this important partnership and explore how passionate people create passionate, long-lasting partnerships, especially with sports. In this series, titled ‘The Focus Sessions’, we spoke to three leaders from across lululemon and Zalando and dived deep into understanding their values, motivations and inspirations that led to this significant partnership. The films were produced by the talented team by Beast Agency.