Hi, I’m Sanj.
I write copy that tells stories and then makes you want to buy something.
The Work
watermelon art collective
Branding & event
Co-founded this not-for-profit project, highlighting local Hamburg artists through fundraising events for humanitarian causes.
Sports Partner Day
Film concept & production
Created a film that made people stop networking at Zalando’s flagship proposition-focused Partner Day and notice the best of Sports at Zalando in 2024.
Sports Partner Day
Creative concept & event
Conceptualised Zalando’s flagship proposition-focussed Partner Day with an installation that grabbed the partner’s eyes.
Zalando Partner Day
Film & social media
Produced the aftermovie for the Zalando Partner Day 2024 which broke Zalando Partner’s LinkedIn.
lululemon x Zalando
Concept & production
Conceptualised and wrote a film series for lululemon’s launch on Zalando with a focus on the people behind the scenes.
Zalando x CNMI
Film concept & production
Launched Zalando’s new B2B partner-facing brand with a compelling film which moved key brands to get on board.
But, like, who’s Sanj?
Sanjeeta is a coffee connoisseur, knower of the best restaurants in town, giver of good advice, boxer of amateur expertise, and generally cool person to have around.
She was one of the D&AD x Editor X portfolio picks of 2022, co-founded a non-profit art project in 2024 highlighting local artists and always has a book in her bag.
Between 09:00 and 18:00, she creates concepts and copies focused on B2B partners at Zalando. Before 09:00, she has elaborate dreams that will someday be a book. After 18:00, she whips up healthy recipes that will also be in a book someday. On Sundays, she publishes a weekly newsletter of "reality checks.”
When asked about herself, she writes in the third person.