2024 was a huge year for Sports at Zalando. With major sporting events such as the Euros and Olympics happening in Europe, we ramped up our partnerships, brand launches and collaboration. It was also our first time hosting our key sports partners in Berlin for our flagship Sports Partner Day on 26 September 2024.

The event was a space for key sports brands to connect with Zalando and with each other as well as learn about Zalando’s new global brand strategy, product and service innovations as well as our future sports strategy. To make the most of having our key stakeholders in one place, we created an installation with assets from our key sports campaigns such as Robert Lewandowski’s signed boots from our Summer of Sports campaign, Thomas Müller’s pink DFB “away” jersey and Xavi Simmon’s signed boots from our first ever Zalando football live stream experience. The installation was produced in collaboration with UndPlus GmBH.