2024 was a huge year for Sports at Zalando. With major sporting events such as the Euros and Olympics happening in Europe, we ramped up our partnerships, brand launches and collaboration. It was also our first time hosting our key sports partners in Berlin for our flagship Sports Partner Day in September, 2024. But we all know what happens when the top industry players congregate at one place. They talk. And we needed them to listen to us. So we created a film that would make them stop their conversations and move towards the screen. This film is as much a head-turner as it is a conversation starter, edited by Krister Lima.